Apr 25, 2017 9:59:00 PM

Stop Trying to Manage the Unmanageable

      • Are you spending your time worried about the wrong things? 

        I remember an article from a couple of years ago where my good friend Shawn Veltman (who’s also co-authoring my next book with me,) shared the story about a company he was working with at the time. The IT department had just released a set new tools that could generate 150 different reports, and the CFO immediately declared them as useless–or as he called them, “Vanity Analytics.” They looked lovely, they were apparently saying something important, but it was very hard to figure out after a few seconds of looking at them what actions could be taken.

Apr 21, 2017 9:59:46 PM

How to Tweet Your Way Through a Conference

    • I started live tweeting at conferences before most people had even heard of Twitter. In early 2008 I attended the ASCAP Expo in Los Angeles. It’s a large annual music business conference. It was my first year to attend and I remember the big star attraction that year was Jon Bon Jovi. Armed with my brand-new iPhone, I was ready to start up a Twitterstorm.

Apr 19, 2017 10:32:29 PM

How Can I Turn My Hobby Into a Home Business?

  • "I'm a homemaker, and I crochet during my leisure hours. I would like to begin selling my crocheted items. How can I arrive at pricing and market my products effectively? What are the most important things to keep in mind when doing online sales? Finally, should I set up my own website to sell my products or create a page on an e-commerce site?"

Apr 18, 2017 1:00:00 AM

Where does your brand experience actually start and actually end?

  • Client and Customer experience (CX) is very important for any company and brand; but where does it actually start and where does it actually end?

Apr 14, 2017 11:51:38 PM

6 Social Media Content Categories To Delight Your Fans

  • Wondering why you need social media content categories?

  • Here’s the deal: Most people don’t follow business pages to be sold to.
    Posting interesting content from a wide variety of categories, or “content buckets,” assures that you’ll delight your current fans, while attracting new ones!

Apr 5, 2017 5:14:41 PM

2017 Key to Small Business Social Media Marketing

  • Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content.

Apr 4, 2017 4:31:22 PM

You are not a digital marketer...at least not yet!

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel.

Feb 22, 2017 12:57:16 PM

Wedding Bells to Ad Agency

Ever thought about how amazing it might be to have your wedding sponsored (by somone other than your family or you and your significant other)? The Co-Founders of Likeable Media, Carrie and her now husband, Dave Kerpen, did just that and leveraged their marketing know-how to turn a seemingly impossible idea into a sponsored wedding ceremony on a baseball field.

Jan 31, 2017 1:00:00 AM

Influencer Story: Sahil Jain

CEO and Co-founder of AdStage, Sahil Jain, is not your typical CEO. Remember the time when you wanted to drop out of high school,or quit your job and do something on your own? This young entrepreneur did exactly that.

Jan 20, 2017 3:00:00 AM

Influencer Story: Patricia Arquette

Known for her brave acting choices in the roles she takes, Patricia Arquette has numerous awards and recognitions to her name. She is perhaps best known today for her role in the 2014 American coming-of-age drama film Boyhood. The movie garnered a lot attention for its 12-year long production. Her journey from being a single mom at the age of 20, to an Academy Award winner has been an eventful one.