Aug 5, 2017 3:35:00 AM

Influencer of the Month: Matt Navarra

Matt Navarra is now Head of Content at The Next Web, previously Director of Social Media. He previously worked for the UK Government as a digital communications expert. 

Aug 4, 2017 3:00:00 AM

Stay-at-home Mom to Sales Superstar

How often does a strong vision transform an accident victim into a household name?

Meet Elinor Stutz.The woman whose misfortune changed the course of her life and help transform her into a Power Influencer and Sales industry superstar. Her determination to overcome tragedy empowered her to live her life the way she wanted.

Apr 25, 2017 9:59:00 PM

Stop Trying to Manage the Unmanageable

      • Are you spending your time worried about the wrong things? 

        I remember an article from a couple of years ago where my good friend Shawn Veltman (who’s also co-authoring my next book with me,) shared the story about a company he was working with at the time. The IT department had just released a set new tools that could generate 150 different reports, and the CFO immediately declared them as useless–or as he called them, “Vanity Analytics.” They looked lovely, they were apparently saying something important, but it was very hard to figure out after a few seconds of looking at them what actions could be taken.

Apr 21, 2017 9:59:46 PM

How to Tweet Your Way Through a Conference

    • I started live tweeting at conferences before most people had even heard of Twitter. In early 2008 I attended the ASCAP Expo in Los Angeles. It’s a large annual music business conference. It was my first year to attend and I remember the big star attraction that year was Jon Bon Jovi. Armed with my brand-new iPhone, I was ready to start up a Twitterstorm.

Apr 19, 2017 10:32:29 PM

How Can I Turn My Hobby Into a Home Business?

  • "I'm a homemaker, and I crochet during my leisure hours. I would like to begin selling my crocheted items. How can I arrive at pricing and market my products effectively? What are the most important things to keep in mind when doing online sales? Finally, should I set up my own website to sell my products or create a page on an e-commerce site?"

Apr 18, 2017 1:00:00 AM

Where does your brand experience actually start and actually end?

  • Client and Customer experience (CX) is very important for any company and brand; but where does it actually start and where does it actually end?

Apr 14, 2017 11:51:38 PM

6 Social Media Content Categories To Delight Your Fans

  • Wondering why you need social media content categories?

  • Here’s the deal: Most people don’t follow business pages to be sold to.
    Posting interesting content from a wide variety of categories, or “content buckets,” assures that you’ll delight your current fans, while attracting new ones!

Apr 5, 2017 5:14:41 PM

2017 Key to Small Business Social Media Marketing

  • Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content.

Apr 4, 2017 4:31:22 PM

You are not a digital marketer...at least not yet!

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel.

Feb 22, 2017 12:57:16 PM

Wedding Bells to Ad Agency

Ever thought about how amazing it might be to have your wedding sponsored (by somone other than your family or you and your significant other)? The Co-Founders of Likeable Media, Carrie and her now husband, Dave Kerpen, did just that and leveraged their marketing know-how to turn a seemingly impossible idea into a sponsored wedding ceremony on a baseball field.