PeopleBrowsr recently lent a hand to PR News, when the publisher asked the team to help them find out what the general attitude of Twitter users was towards JetBlue, after the incident involving flight attendant Steven Slater.
The 38-year-old flight attendant, who allegedly cursed out an entire aircraft, grabbed a beer and then exited the plane by deploying the emergency slide.
It turned out that after reviewing about 18,000 tweets worldwide, the data was neutral and even somewhat positive, in the days after news broke of the event.
PeopleBrowsr also confirmed that the Twitter chatter was also cacophonous last week on PR News online, when the company launched a poll asking punters what effect the Slater news may have on the JetBlue brand. More than 1,700 people responded to the poll (check out www.prnewsonline.com to see the poll results and hundreds of comments).