Kred Doubles The Klout Love For Valentine’s Day

+Kred launches to let anyone award influence to people in their communities

SAN FRANCISCO - February 13, 2012 - Kred, the measure of Community Influence and Outreach, today announced ‘Double The Love,’ a special Valentine’s Day promotion in celebration of the launch of +Kred. Tweeted +K’s from Klout will trigger the award of Double +Kred.

+Kred is the transparent, community-based alternative to Klout’s +K. +Kred lets people give special recognition to influencers and is available at


Participating in ‘Double The Love’ is easy. Kred will detect +K tweets and add double +Kred Influence and Outreach Points to both the influencer and their supporter for the rest of February. The promotion creates awareness by granting +Kred to people rewarded online for their influence.


+Kred enriches influence scoring by integrating people’s personal preferences with Kred’s interaction-based system. Anyone can give Community Specific +Kred to people who influence them at


The +Kred award and the @name of the person who gave it to them are visible on Kred Activity Statements in real time. Kred is the only influence measure to openly publish its scoring system, show how scores are calculated, and update in real time.


“We are delighted to share with Klout in showing the love to influential people,” said Andrew Grill, CEO, Kred. “+Kred is our year-round vehicle for showing appreciation to the people that inspire and influence you, and Valentine’s Day is the perfect occasion to tell the world about the ones you love most.”


About Kred

Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.


Kred celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.

Learn more at

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